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Communications about Relative Risk

Health communications in regards to coronavirus are crucial. The verbal and conceptual framing of relative risk holds impactful significance in its communication to large masses of populations. Yet, with limited knowledge about the scope and background of the coronavirus, it is challenging to accurately ascertain and communicate key information about who is at risk. If older people are portrayed to be at higher risk, how does the risk for younger groups compare in relativity? What sorts of comparative frameworks can be confidently enforced?

Recognizing uncertainty is necessary, in addition to focusing on what is known. Practicing social distancing is key for any group, for instance. Drawing attention to what is known, and can be widely applicable, should be inherent in risk communication.


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