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TV to Instagram Struggles To Find Balance Between Empathy and Sales

Stay-at-home orders and millions of individuals in quarantine means that advertising on TV and social media have accordingly adjusted. Brands selling products such as toilet paper, sweatpants, DIY hair dye kits and food delivery have gained traction across media, emphasizing a sense of unity and reassurance. Reassuring and sensitive ads advertising such products seem to echo each other, crafting a unified narrative threaded in the media.


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